CoCa Cola


Number of codes
5 billion

Enterprise needs:
Conduct the one-bottle-one-code marketing interaction, to enhance user experience, stimulate consumption and attract fans using official account.

Project results:
One code is provided for one bottle, so that users can participate in the lucky draw with red packet after opening the lid, thus stimulating the consumption; Have given more than one million of red lucky draws with the amount of nearly ten million yuan during the activities lasting for 4 months, and increased the number of fans by hundreds of thousands; Marketing data security control and early warning, to ensure data security and stability and avoid waste of funds; Real-time and flexible maintenance of marketing activities, to establish user data assets and realize precision marketing.

Case Pictures